We’ll start with a few of the milestones that got the companies to where they are today. Even though the companies have merged, both brand names are still in use. So, we have a rare opportunity to look at two brands that provide a very similar service. Just tap your order into your smartphone. The business innovation: GrubHub and Seamless let customers place restaurant delivery orders directly from a computer or smartphone, eliminating the need for the customer and someone at the restaurant to have an actual phone call. While GrubHub and Seamless were competitors for several years, both brands now operate under the same roof due to a merger in 2013. Today, GrubHub Inc., based in Chicago, has more than 14 million active diners, and relationships with approximately 80,000 restaurants across the United States and the United Kingdom. This article compares two brand names in the restaurant delivery space: GrubHub and Seamless.
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